Sunday, July 31, 2005

Stay Hungry. Stay Foolish.

I had recd this in a forwarded e-mail, found it worth keeping and sharing.
Stanford Report, June 14, 2005 Text of Commencement address by Steve Jobs
This is the prepared text of the address by Steve Jobs, CEO of Apple Computerand of Pixar Animation Studios, who spoke at Commencement at StanfordUniversity, on June 12, 2005.
I am honored to be with you today at your commencement from one of the finest universities in the world.
I never graduated from college.
Truth be told, this is the closest I've ever gotten to a college graduation.
Today I want to tellyou three stories from my life.
That's it. No bigdeal. Just three stories.
The first story is about connecting the dots.
I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit.
So why did I drop out?
It started before I was born.
My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was allset for me to be adopted at birth by a lawyer and his wife. Except that when I popped out they decided at the last minute that they really wanted a girl.
So my parents, who were on a waiting list, got a call in the middle of the night asking: "We have an unexpected baby boy; do you want him?"
They said: "Ofcourse."
My biological mother later found out that my mother had never graduated from college and that my father had never graduated from highschool. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would someday go to college.
And 17 years later I did go to college.
But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents' savings were being spent on my college tuition. After six months, I couldn't see the value in it.
I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was spending all of the money my parents had saved their entire life.
So I decided to drop out and trust that it would all workout OK. It was pretty scary at the time, but looking back it was one of the best decisions I ever made. The minute I dropped out I could stop taking the required classes that didn't interest me, and begin dropping in on the ones that looked interesting.
It wasn't all romantic. I didn't have a dorm room, so I slept on the floor in friends' rooms, I returned coke bottles for the 5c deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one goodmeal a week at the Hare Krishna temple.
I loved it.
And much of what Istumbled into by following my curiosity and intuition turned out to be priceless later on.
Let me give you one example : Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn't have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating.
None of this had even a hope of any practical application in mylife.
But ten years later, when we were designing the first Macintosh computer, it all cameback to me. And we designed it all into the Mac.
It was the first computer with beautiful typography.
If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts.
And since Windows just copied the Mac, its likely that nopersonal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do.
Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards ten years later.
Again, you can't connect the dots looking forward; you can only connect them looking backwards.
So you have to trust that the dots will somehow connect in your future.
You have to trust in something - your gut, destiny, life, karma,whatever.
This approach has never let me down, and it has made all the difference in my life.
My second story is about love and loss.
I was lucky I found what I loved to do early in life.
Woz and I started Apple in my parents garage when I was 20. We worked hard, and in 10 years Apple hadgrown from just the two of us in a garage into a $2 billion company with over4000 employees.
We had just released our finest creation - the Macintosh - a year earlier, and I had just turned 30.
And then I got fired.
How can you get fired from a company you started?
Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well.
But then our visions of the future began to diverge and eventually we had a falling out.
When we did, our Board of Directors sided with him.
So at 30 I was out.
And very publicly out.
What had been the focus of my entire adult life was gone,and it was devastating.
I really didn't know what to do for a few months.
I felt that I had let the previous generation of entrepreneurs down - that I had dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly. I was a very public failure, and I even thought about running away from the valley.
But something slowly began to dawn on me: I still loved what I did.
The turn of events at Apple had not changed that one bit.
I had been rejected, but I was still in love.
And so I decided to start over.
I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me.
The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.During the next five years, I started a company named NeXT, another company named Pixar, and fell in love with an amazing woman who would become my wife.
Pixar went on to create the worlds first computer animated feature film, ToyStory, and is now the most successful animation studio in the world.
In a remarkable turn of events, Apple bought NeXT, I retuned to Apple, and the technology we developed at NeXT is at the heart of Apple's current renaissance. And Laurene and I have a wonderful family together.
I'm pretty sure none of this would have happened if I hadn't been fired from Apple.
It was awful tasting medicine, but I guess the patient needed it.
Sometimes life hits you in the head with a brick. Don't lose faith.
I'm convinced that the only thing that kept me going was that I loved what I did.
You've got to find what you love. And that is as true for your work as it is for your lovers.
Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle.
As with all matters of the heart, you'll know whenyou find it.
And, like any great relationship, it just gets better and better as the years roll on.
So keep looking until you find it. Don't settle.
My third story is about death.
When I was 17, I read a quote that went something like: "If you live each day as if it was your last, someday you'll most certainly be right." It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: "If today were the last day of my life, would I want to do what I am about to do today?" And whenever the answer has been "No" for too many days in a row, I know I need to change something.
Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything, all external expectations, all pride, all fear of embarrassment or failure -these things just fall away in the face of death, leaving only what is truly important.
Remembering that your are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.
About a year ago I was diagnosed with cancer. I had a scan at 7:30 in the morning, and it clearly showed a tumor on my pancreas.
I didn't even know what a pancreas was.
The doctors told me this was almost certainly a type of cancerthat is incurable, and that I should expect to live no longer than three to six months. My doctor advised me to go home and get my affairs in order, which is doctor's code for prepare to die.
It means to try to tell your kids everything you thought you'd have the next 10 years to tell them in just a few months.
It means to make sure everything is buttoned up so that it will be as easy as possible for your family.
It means to say your goodbyes.
I lived with that diagnosis all day.
Later that evening I had a biopsy, where they stuck an endoscope down my throat, through my stomach and into my intestines, put a needle into my pancreas and got a few cells from the tumor. I was sedated, but my wife, who was there, told me that when they viewed the cells under a microscope the doctors started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery.
I had the surgery and I'm fine now.
This was the closest I've been to facing death, and I hope its the closest I get for a few more decades. Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept : No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life's change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.
Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of other's opinions drown out your own innervoice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960's, before personal computers and desktop publishing,so it was all made with typewriters, scissors,and polaroid cameras.
It was sort of like Google in paperback form, 35 yearsbefore Google came along: it was idealistic, and overflowing with neat tools and great notions. Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue. It was the mid-1970s, and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words: "StayHungry. Stay Foolish." It was their farewell message as they signed off.
StayHungry. Stay Foolish.
And I have always wished that for myself.
And now, as you graduate to begin anew, I wish that for you.
Stay Hungry. Stay Foolish.
Thank you all very much.

Friday, July 29, 2005

Blogs - Ultimate Marketing Tool

I was wondering on how to recover the password for my homepage hosted on rediff homepages - only to discover after couple of hours that there is no way. They seem to have deleted my profile form the homepages database (they are not recognising my username for password recovery) , however I cant create a new id with the old username .. Fianlly decided to go for a new geocities homepage . The only thing that I dislike about geocities is that they take 1/3rd of the width of the page - and makes it very very obvious in a loud voice that this is a free homepage - appears as if they are saying since you cant pay for the homepage take this 2/3 portion my ad.

Anyway even after uploading my content on the website I am not happy - the java script wont run - looks like something to do with the space sharing that i am doing with geocities banner.
On the other hand blogs are very very user friendly - atleast so far they are. I see that they are fullfilling the true need for homepage.

I understand that in order to keep these servers up it costs money - and there has tobe a business case for them to keep it as user friendly as it is today. Well the solution is here :

The blog sites will have to find a way to target the customers in a very subtle way- to keep their business running. Instead of asking a member to put an ad on his website , they can ask a blog writer to review a product - someone whose blog is read more often / is networked. A review is going to carry more weight rather than an advertisement.
This review kind of a mechanism can gain credebility only of there is a body - blog publisher himself that will randomly give the product to be reviewd to a number of participents (not disclosed) form the manufacturer/ marketerer for a fee. Each blogger has to review any one product every quarter in order to remain active /publish his blog.

This way actually the core purpose of marketing will egt served.
Marketing is not supposed to be selling a substandard product by blatantly brainwashing the consumers, but a process which covers entire lifecycle starting from conceptulisation to improvement based on customer feedback. Bloggers can review comment on the product even before the formal launch and these can act as an input for the manufacturer.

This will bring down the cost of marketing to some extent - provided proper segmenting and targeting is done - you give your product for review only to the appropriate blogs / forums /bloggers froma particular part of the world / bloggers from a particular background only. These bloggers are likely to have blog views with like mineded bloggers only - the people whose representative profile has been targeted for reviewing the product.

Even the payment can be based on the number of views actually realised.

This actually helps everyone - gives the Blog publisher a way to make his business viable, gives a mechanism to do it ( forcing everyone to review a product) , bloggers reviewing are happy - because they dont have to pay for publishing their blog , and they dont have to put on stupid ads on their websites. bloggers reading are happy becausethey are sure that there was a fair mechanism and the blogger they are reading the review from has not been paid for reviewing this product. Company selling inferior quality products or companies that have been surviving on might will be the only ones who will hate this. As their model of brainwashing of consumers done by buying adspace/ airtime will not work here. Infact the consumer forums / governing bodies would also be hasppy as this empowering the consumer.

Thats all for today.