I was wondering on how to recover the password for my homepage hosted on rediff homepages - only to discover after couple of hours that there is no way. They seem to have deleted my profile form the homepages database (they are not recognising my username for password recovery) , however I cant create a new id with the old username .. Fianlly decided to go for a new geocities homepage . The only thing that I dislike about geocities is that they take 1/3rd of the width of the page - and makes it very very obvious in a loud voice that this is a free homepage - appears as if they are saying since you cant pay for the homepage take this 2/3 portion my ad.
Anyway even after uploading my content on the website I am not happy - the java script wont run - looks like something to do with the space sharing that i am doing with geocities banner.
On the other hand blogs are very very user friendly - atleast so far they are. I see that they are fullfilling the true need for homepage.
I understand that in order to keep these servers up it costs money - and there has tobe a business case for them to keep it as user friendly as it is today. Well the solution is here :
The blog sites will have to find a way to target the customers in a very subtle way- to keep their business running. Instead of asking a member to put an ad on his website , they can ask a blog writer to review a product - someone whose blog is read more often / is networked. A review is going to carry more weight rather than an advertisement.
This review kind of a mechanism can gain credebility only of there is a body - blog publisher himself that will randomly give the product to be reviewd to a number of participents (not disclosed) form the manufacturer/ marketerer for a fee. Each blogger has to review any one product every quarter in order to remain active /publish his blog.
This way actually the core purpose of marketing will egt served.
Marketing is not supposed to be selling a substandard product by blatantly brainwashing the consumers, but a process which covers entire lifecycle starting from conceptulisation to improvement based on customer feedback. Bloggers can review comment on the product even before the formal launch and these can act as an input for the manufacturer.
This will bring down the cost of marketing to some extent - provided proper segmenting and targeting is done - you give your product for review only to the appropriate blogs / forums /bloggers froma particular part of the world / bloggers from a particular background only. These bloggers are likely to have blog views with like mineded bloggers only - the people whose representative profile has been targeted for reviewing the product.
Even the payment can be based on the number of views actually realised.
This actually helps everyone - gives the Blog publisher a way to make his business viable, gives a mechanism to do it ( forcing everyone to review a product) , bloggers reviewing are happy - because they dont have to pay for publishing their blog , and they dont have to put on stupid ads on their websites. bloggers reading are happy becausethey are sure that there was a fair mechanism and the blogger they are reading the review from has not been paid for reviewing this product. Company selling inferior quality products or companies that have been surviving on might will be the only ones who will hate this. As their model of brainwashing of consumers done by buying adspace/ airtime will not work here. Infact the consumer forums / governing bodies would also be hasppy as this empowering the consumer.
Thats all for today.
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